LAB / C&A

Collab Collection, 2018
From the streets to the streets. Invited by Emicida and LAB, a whole collection for the collaboration LAB / C&A was designed. Since the early days of his career the rapper dreamed producing collections in large scale with affordable prices for fans, that was possible through this partnership. After brainstorming, the concept RUA (street) came about, using the hook "A rua é nóiz" (We are the street) translating the desire to do something from the streets to the streets and bring the element and phrase that follows the rapper's essence. Inspiration came from the streets, by revisiting some ideas aligned to the concept, and also producing a couple of new ideias with that universe in mind. The result was historical for both and critical success between the public and consumers. In total more than 40 items was designed, 80 thousand pieces was distributed in more than 70 C&A's stores in Brazil.


  1. Campaign's look and feel.
  2. Photos for campaign by Hick Duarte.
  3. Photos for campaign by Hick Duarte.
  4. Rashid, Pelézinho and Rael at the catwalk by André do Val.
  5. Photos at the catwalk by André do Val.
  6. Photos at the catwalk by Marcelo Soubhia.
  7. Store window at C&A in São Paulo.
  8. Still photos of the products.
  9. Still photos of the products.
  10. Still photos of the products.
  11. Still photos of the products.
  12. Presentation for C&A team.
  13. Researchs on the streets.
  14. Colours palette.
  15. Custom typeface for the project.
  16. Patterns inspired by streets.
  17. Creative process of an artwork.
  18. Photoshoot for an artwork.
  19. Mood board for an artwork.
  20. Apparel boards.
  21. Apparel boards.
  22. Metal trims for the whole collection.
  23. Labels by Lucas Rodrigues.
  24. Tag by Lucas Rodrigues.
  25. Emicida and Fióti with the crew.





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