13 TREZE

Company/Business, 2013—2018

From side-project to a streetwear brand. Rooted in the outskirts of the city of São Paulo, with the mission of "Dressing and inspiring citizens who live in big metropolises." 13 TREZE® became a reference in the streetwear scene in the country, carrying in its essence the culture and values of the Brazilian favelas. Inspired by the daily life of the city's outskirts, the tone of voice and the visual language translate representativeness and pride for all those who wear the brand. The brand’s name comes from the slang “13” used in São Paulo to describe a crazy(awesome) person. In five years of dedication, there was many accomplishments and learning throughout the establishment of 13 TREZE®. The application of knowledge in design and business has boosted the growth of a personal project into a brand with physical and online stores with nationwide outreach and recognition.